It opened the world… but it wasn’t perfect. — When we were first introduced, it was love at first sight. After just a few minutes together, I knew that this was The One. I began dreaming of the happy times ahead of us, the blissful hours we would spend together… My life was now complete. Or so I thought. …

Living in a perfect world — You’d never known anything different. Oh, life was very different before it happened, the old ones say. But you were born afterwards. This was all you had ever known. It was better now, everything was perfect. Utopia, they’d called it. It certainly was pretty, you think, trailing your fingers along…

A guide on how to effectively use graphics to boost your SEO — Google loves pictures. Well, so do you! Are you more likely to read a dense, 5k word article that just goes on and on, or a fun and lively article with graphics coming every so often to break it up? Graphics just make the text easier for the user, which…

3 rules to follow when creating ‘how-to’ posts that give away your methods — Nowadays, ‘how-to’ blog posts are extremely popular. People love ‘em! But… do you really want to give away all of your trade secrets in your blog? This is a question I hear pretty often. Let’s say I have a website where I’m trying to gain customers for my SEO consultancy…

But they can be! — Ok, typing speed tests are accurate for some people. If you’re mindlessly writing up a speech as you hear it, or typing up some handwritten notes, you can reach that speed. But how fast are you when it comes to writing an article? Or an important page on your site…

What, you thought SEOs know what they’re doing? — Back at school, there were those annoying math questions that just didn’t have an answer. You had to use trial and error (later renamed ‘trial and improvement’) to get the closest you could to the correct solution. You start with a number, give it a go, if it was too…

Not all backlinks are created equal — Remember those days back in high school, where ‘being popular’ was your life ambition? Hate to break it to you, but if you’re trying to rank your website on Google then that popularity contest is still right by your side. As a kid in high school, you can have a…

And a manual for getting it right. I was speaking with a client last week who wants to launch a new product — with a boom. …

Discover the top three areas you need to be working on — How much is a customer worth to you? Well, one session/the average purchase/my price for a function etc. is $100. So each customer is worth $100. Straightforward, right? Wrong. (Hey, if it really was that simple I wouldn’t be writing about it!) Do your customers ever come back? If they had a great experience, or loved their purchase…