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The key to a successful business

Ignore this, and you may as well close your doors already.

Ruti Dadash
2 min readJun 28, 2021
Photo by Cytonn Photography on Unsplash

What is the most important part of your business?

Many people get this wrong, but those that understand it and adjust their systems accordingly usually experience a far greater success — regardless of what their products/services on offer are.

So, what is the most important part of your business?

Your customers. Without them, you’re out of business.

There are two main takeaways from this:

Takeaway #1: Customer Service

Your customer service has to be amazing. Show them how important they are to you, how much you care that they should be happy with your service, and that you’re willing to go above and beyond to ensure their satisfaction.

Wouldn’t you prefer to stick with a brand that treats you like royalty, over one that treats you like dirt? We’ve all been inside a shop where the attendant groaned when we walked in, tried to pretend they didn’t hear when you asked for help, and rolled their eyes are every question. Most of us would walk right out.

And once you’ve made your sale, don’t abandon them. Reach out, thank them for their…

Ruti Dadash
Ruti Dadash

Written by Ruti Dadash

Passionate business consultant, and founder of a successful digital marketing agency, Imperial Rank SEO. Not sure which is the side hustle here — love ’em both!

Responses (2)

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I can't emphasize the value of customer service enough. If the service is trash, I am out and you may get a bad google review from me. I love great customer service in the very simple things.

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This should be obvious, but many times done badly. I wrote computer software and my users were my customers. I was with GM for 6 months when orders came in to lay off 10% of the staff. The newest people usually got laid off. We had 60 IT people at…

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