Member-only story
Wondering why you never reach your long-term business goals?
And a manual for getting it right.
I was speaking with a client last week who wants to launch a new product — with a boom. She wants it to be stocked in supermarkets all over the world, she wants it to become a household item that everyone knows and recognises — she’s thinking big.
It’s wonderfully refreshing to hear from someone who has big plans.
Not every business will be international, or even large within your city.
But what are your goals? Your hopes and dreams?
The next few questions may be uncomfortable, but bear with me.
How long have you had these goals? Are you any closer to them now? What have you done to move closer towards them?
One common issue that people have is that the goal is just too abstract. I am here, my goal is to be there, but how do I cross the divide?
Let’s work that out now, together.
Get your imagination going
Take a few minutes to imagine what would be if your business really took off. What would that involve? More products, higher prices, hiring people, more branches?
