SEO through Trial and Error

What, you thought SEOs know what they’re doing?

Photo by Ben White on Unsplash, edited by Ruti Dadash

Back at school, there were those annoying math questions that just didn’t have an answer. You had to use trial and error (later renamed ‘trial and improvement’) to get the closest you could to the correct solution.

You start with a number, give it a go, if it was too low you’d go up, if that was too high you’d…